Hello, I'm Mary Jane!

I'm a marketer and Chattanooga local with a passion for supporting creativity and handcrafting. I am a 2024 UTC Grad with over 3 years of experience in the field. Outside of work, I volunteer at Reflection Rididng seasonally and I'm on the volunteer events committee with Scenic City Clay Arts. I am also the co-founder of Common Thread, the women-led community building event with a craft twist. And maybe most important of all to me, I love making things, I have a list of hobbies too long to write but the act of making is what I want everyone to get to experience. I hope we can connect!

Logos & Branding

Before I start sketching any logo designs I make a list of descriptors for the brand, take notes about the target demographics and try to pinpoint the most important values to convey through the design. I also consider the many ways it will be used: desktop, mobile, business cards and merch. So I want the logo to be flexible for those use cases with a wider desktop version, a profile picture version and a distinguishable mark that you can use in isolation from the text. Then I start sketching, trying to see how many unique versions I can create before focusing on the one that reads best and making a more polished version.

Personal Branding

As a marketer I understand that the way I promote myself is just as important as the way I promote the brands I work with. That's why I put a lot of thought into the logo that I would use to represent me. Through the logo I wanted the viewer to feel:
- A Warm Welcome
- Attention Grabbing
- Human Connection
I chose this orange color because it is warm & vibrant without feeling aggressive. I also wanted to have a smiling person with the waving hand represented because it can be a hello, or a way to catch someone's eye and captures the human connection that comes from marketing. I'm proud of the way I incorporated my initials in the face. Overall I think this logo fits the brand I want to portray of a collaborative, communicative and creative marketer.

Common Thread

Common Thread is the networking event that I co-founded with Megan Caldwell. There were a few key goals I had in mind with the logo, I wanted to emphasize the thread and needle both as a reference to the name itself and to the idea that building connections becomes this shared thread between people. That's why the thread is stringing together the letters in common. It's also a subtle line through the common implying that this event is uncommon from most networking events. The needle and thread are also representations of female connection through craft as there has been throughout history. And lastly we collectively decided on this golden color referencing the fairy tale where they spin fiber into gold. I wanted viewers to feel connection, craft and warmth from this design.

Social Media

Common Thread

I had 2 weeks prior to the final meeting of Standing Invite to prepare all the marketing materials for our official pitch & launch. I designed and printed the tags that are an integral part of the identity of Common Thread. I set up my own photoshoot for the graphics & designed the below posts to go out at the end of the final meeting. Then I facilitated a full brand launch converting the existing Standing Invite Instagram into Common Thread's within 1 hour. The 3 posts that went out at launch got over 2.5k views total, the account gained 29 new followers and pushed the account over 300 followers.

Rock Point & Chattanooga Dock Builders

A selection of some of the best performing posts in my current position as Marketing & Creative Specialist at Rock Point Real Estate & Chattanooga Dock Builders. Rock Point is a smaller just starting Facebook and Instagram account with a combined 27 followers. Chattanooga Dock Builders is more of a legacy account that has just over 900 followers on Facebook and Instagram.

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